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Performance Tracking
Video is memorable
Reach a more engaged audience with video ads
Crate Makes it Easy
Crate Makes it Easy re-targeting requirements to meet dynamic audience trends
Reach an audience ready to buy with Crate ads
Ad Relevance
Each time there's an opportunity to show an ad to someone, we evaluate your creative's relevance. Though Ad relevance can change over time within a targeted segment, our ad auction assigns an estimated audience based on your ad's total relevance score which is influenced by ad performance and Ad Rank which can positively adapt your campaign's chances of winning more conversions, while simultaneously protecting the quality and integrity of our advertising ecosystem where competing relevant creatives may win bids ranked in order of campaign performance by CTR, CRV and watch time. For all campaigns and sub creatives, insertion order bidding for vCPM can be toggled as dynamic to optimize audience reachability.
Make more from Crate Ads
Performance goals and billing options on Crate accommodate brand awareness, conversions, and custom billing options. These include Ads360 bidding, CPM Performance Pro, Maximize conversions, CPC Pro, and Target CPA.
Advertiser FAQ'S
Get answers to frequently asked questions about advertising with Crate
Getting started is easy. Any business can sign up and run ads with Crate.
Not all brands need to verify. If you’re a prominent brand, we’ll ask you to submit a record of affiliation, like a work or business email code.
Yes, you can onboard your team on Crate.
Yes, Crate exclusively supports video format ads currently.
No, Crate does not only mediate CPM bids. Crate bills advertisers based on CPM and a flat CPC of $0.15 per video impression. For automated campaigns, we use your performance targets like ROAS, CPA, and CPC to calculate a profitable CPM bid.
Yes, Crate Ads supports both manual and automated bidding setups.
Crate is developing a custom SDK and Google Tag Manager integration so you and your development team can easily configure conversion tracking.
No, Crate only bills advertisers for impressions and a flat $0.15 CPC.
Crate uses a second-price bidding auction policy, billing the first 2nd price bid plus $0.01 as a standard sealed auction.
Crate uses an ad rank system that ranks ads based on unique relevance for each individual user. We consider targeting relevance, contextual targeting relevance, your CPM bid, your ad’s quality score, and your advertiser rank.
Yes, Crate provides real-time analytics so you can monitor the performance of your ads. You can track metrics such as impressions, clicks, video views, and conversion rates directly from your dashboard.
Yes, Crate supports A/B testing. You can create multiple versions of your ad to test different creatives, targeting options, and bids to see which performs best.
No, there are no setup fees for using Crate. You only pay for the impressions and clicks your ads receive.
Crate provides guidelines and best practices for creating high-quality ads. Make sure your video is clear, engaging, and relevant to your target audience. Adherence to these guidelines helps improve your ad's quality score and overall performance.
If your ad is disapproved, you will receive an email with the reasons for the disapproval. You can then make the necessary changes to comply with Crate's ad policies and resubmit your ad for review.
Yes, Crate allows you to target your ads based on demographics, locations, interests, and behaviors. This helps ensure your ads reach the most relevant audience.
Crate adheres to strict data protection and privacy policies. We use advanced security measures to protect your data and ensure compliance with all relevant regulations.
Crate accepts various payment methods, including credit/debit cards, PayPal, and bank transfers. You can choose your preferred payment method during the billing setup process.
You can contact Crate support through our help center, where you can submit a ticket or use the live chat feature. Our support team is available 24/7 to assist you with any questions or issues.