Effective Date: March 6th, 2024
Welcome to Crate Platforms! These Advertising Terms and Conditions of Service (“Terms”) constitute a legally binding agreement between Crate Platforms (“Crate,” “we,” “us,” or “our”) and the undersigned entity or individual advertiser (“Advertiser” or “you”). By accessing or using Crate’s advertising services and agreeing to these Terms, you acknowledge that you have read, understood, and agree to be bound by all provisions set forth herein.
Section 1: Definitions
- Crate Platforms: Refers to the digital advertising platform operated by Crate, including its websites, applications, and related services.
- Advertiser: The entity or individual accessing Crate Platforms for the purpose of advertising products or services.
- Insertion Order (IO): A mutually agreed-upon document specifying the details of an advertising campaign on Crate Platforms, including ad placement, type of advertising, fees, and campaign duration.
Section 2: Advertising Services
- Scope of Services: Crate agrees to deliver advertisements or other promotional content provided by the Advertiser (“Client Ads”) on Crate Platforms, in accordance with the terms specified in the applicable IO.
- Ad Placement: Crate will determine the placement of Client Ads within Crate Platforms, subject to the specifications outlined in the IO.
- Deliverables: The agreed-upon metrics or actions associated with Client Ads (e.g., impressions, clicks, duration, etc.) as specified in the IO.
Section 3: Insertion Orders
- Execution of IOs: Advertiser and Crate may execute Insertion Orders for specific advertising campaigns. Each IO will detail:
- Where Client Ads will be displayed within Crate Platforms.
- Type and amount of advertising inventory purchased.
- Fees and rates applicable to the Deliverables.
- Start and end dates of the campaign.
- Contact information for any third-party ad server used by the Advertiser.
- IO Effective Date: The effective date of an IO is the earlier of its execution by both parties or the display of the first Client Ad impression specified in the IO.
Section 4: Advertising Agencies
- Representation of Advertiser: If the Advertiser is an advertising agency representing a client (“Advertiser”), they must have legal authority to enter into agreements on behalf of the client.
- Advertiser Agreement: Advertisers representing clients must have a written agreement with the client that binds them to terms as protective of Crate as this Agreement.
- Agency Relationship Termination: Upon Crate’s request, the Advertiser must provide any applicable Advertiser Agreement. If the relationship with a client terminates, Crate may contract directly with the client for advertising services.
Section 5: Client Ads and Content
- Ad Content Compliance: All Client Ads must comply with Crate’s advertising guidelines, technical specifications, and applicable policies.
- Submission of Ads: Advertiser agrees to submit Client Ads in accordance with Crate’s technical specifications within the specified timeframe.
- Ad Optimization: Crate may optimize Client Ads and reserves the right to make adjustments for optimal performance.
- Promotion Responsibilities: Advertiser is responsible for all aspects of promotions offered through Client Ads, including administration, compliance with laws, and prize fulfillment.
- Sampling Engagement: If utilizing sampling engagement units, Advertiser must honor all offers and provide products or services as specified.
Section 7: Payments and Invoicing
- Payment Terms: Initial payments are due upon execution of the IO. Subsequent payments will be invoiced based on activity within specified calendar months.
- Taxes: Advertiser is responsible for all applicable taxes related to advertising services provided by Crate.
Section 8: Reporting and Analytics
- Delivery Statistics: Crate will provide reporting on ad delivery and performance based on its tracking methodologies.
- Interim and Monthly Reports: Upon request, Crate will provide interim and monthly reports detailing Deliverables and payment obligations.
Section 9: Termination
- Termination Rights: Either party may terminate this Agreement with 10 days’ written notice in the event of a material breach.
- Suspension of Services: Crate may suspend ad delivery immediately for non-payment or breach of terms.
- Crate’s Control: Crate retains control over the design, layout, and content of Crate Platforms, including ad placement.
- Ad Rejection or Removal: Crate may reject or remove Client Ads that violate terms or are deemed inappropriate.
Section 11: Licensing
- License to Crate: Advertiser grants Crate a license to use Client Ads for advertising purposes within Crate Platforms.
Section 12: Miscellaneous
- Entire Agreement: These Terms constitute the entire agreement between Advertiser and Crate regarding advertising services.
- Survival: Certain provisions, including payment obligations and indemnification, survive termination of this Agreement.
Welcome to Crate Platforms! These Advertisers Terms of Service (“Terms”) govern your use of advertising services on Crate Platforms. By engaging in advertising activities on our platform, you agree to comply with these Terms.
1. Advertising Policies
Advertisers on Crate Platforms must adhere to our Advertising Guidelines and policies:
- Advertisements must comply with all applicable laws and regulations.
- Ads must not contain deceptive, misleading, or offensive content.
- Crate Platforms reserves the right to reject or remove any ad that does not meet our standards.
Crate Platforms supports various ad formats to enhance user engagement:
- Video Ads: Engaging video content that can be seamlessly integrated into user feeds.
- Image Ads: Eye-catching visuals designed to capture users’ attention.
- Carousel Ads: Multi-image or multi-video ads that tell a story or showcase products.
3. Targeting and Optimization
Crate Platforms provides advanced targeting and optimization options to maximize ad performance:
- Audience Targeting: Advertisers can target specific demographics, interests, and behaviors.
- Optimization Tools: Utilize real-time bidding and machine learning algorithms to optimize ad delivery.
4. Payment Terms
Payment for advertising services on Crate Platforms follows these terms:
- Advertisers are billed based on ad impressions, clicks, or other agreed-upon metrics.
- Payment is due upon receipt of invoice or as per the agreed billing cycle.
- Crate Platforms reserves the right to suspend advertising services for overdue accounts.
5. Data Usage and Privacy
Crate Platforms collects and uses advertising data in accordance with our Privacy Policy:
- Advertisers’ data is used to optimize ad campaigns and measure performance.
- Crate Platforms does not share advertisers’ data with third parties without consent.
Advertisers can access comprehensive ad performance metrics and analytics:
- Metrics include impressions, clicks, conversions, and engagement rates.
- Crate Platforms provides insights to help optimize ad campaigns and improve ROI.
7. Advertiser Support and Assistance
Crate Platforms offers dedicated support to advertisers:
- Assistance with ad creation, targeting, and optimization.
- Regular updates and recommendations to enhance ad performance.
8. Ad Placement and Rotation
Crate Platforms reserves the right to control ad placement and rotation:
- Ads may appear in user feeds, search results, or other designated placements.
- Rotation of ads ensures fair exposure and prevents ad fatigue.
9. Termination of Advertising Services
Crate Platforms reserves the right to terminate advertising services for violations of these Terms:
- Violations include non-compliance with advertising policies or failure to meet payment obligations.
- Termination may result in the removal of ads and suspension of advertising accounts.
10. Changes to Terms
Crate Platforms may update these Advertisers Terms of Service from time to time:
- Advertisers will be notified of any material changes.
- Continued use of advertising services after changes constitutes acceptance of updated Terms.
11. Dispute Resolution
Any disputes arising from these Terms shall be governed by the laws of [Jurisdiction]:
- Advertisers agree to submit to the exclusive jurisdiction of the courts located in [Jurisdiction].
If you have any questions or concerns about these Advertisers Terms of Service, please contact us via your Crate Ads or Crate Ads360 Account.
By agreeing to these terms, advertisers can leverage our platform effectively and in compliance with our guidelines. If you have further inquiries or require assistance, please do not hesitate to reach out to us. We’re here to support your advertising needs on Crate Platforms!